1.Mobile Internet Marketing
Empowered by data mining and interactive marketing expertise, Jingwei has helped mobile operators move up the value chain and for fast ramp-up of their offerings.
Awarded multi-million $ contracts working with strategic partner to build App Stores for mobile operators
Revenue sharing model with mobile operators for ongoing service provisions
System deployed for Chinal Unicom in Zhejiang
Multiple sytems in deployment pipeline for other provincial operators
Pilot system deployed for China Telecom in Sichuan since March 2010,go live on June.
2.Traditional data mining service for Henan Telecom
Objective of this project:
Identify potential loyal customers from customer database
Tailor service package for operator to accommodate customer individuality
Consumer behavior analysis to unveil potential revenue targets
Result: To apply business intelligence technology and methodologies, we’ve achieved 65% accuracy in identifying potential customers; help clients tailor service package to retain 81% existing customers; and 5 times greater campaign impact.
3.Interactive marketing services for Shanghai Unicom
Objective of this project:
Help operator clients identify, locate and secure customers for their new mobile phone service package deal, or in short, to target a defined set of users.
Result: Effectively helped China Unicom to attract new or upgrade subscribers for improved sale performance at reduced working costs.
